Olha Olifirenko

Product Marketing Lead at Newage.io

I am the product marketing lead at Newage.io. During the war, we launched the MarTech platform (https://retainly.app). The product is quite literally infused with Ukrainian resiliency as coding took place from bomb shelters and all marketing tasks were performed from the bathroom.

When I was a little girl, my biggest dream was to have a private space, room, or corner where I could generate ideas with no interruption. Now, whenever I hear another air-raid signal, I share the bathroom with my husband and our cat.

I often joke that if my camera is not turned on during a Zoom call, it’s because the tiling of my bathroom is not the best background. In reality, I never turn on my camera if I’m working from the bathroom because I do not want people to see me as a victim. However, I always tell people where I’m working from – because they do need to know what Ukrainians are going through.